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Club Crafted

Nice to Meet You, I'm Holly

MAKER

PHOTOGRAPHER

ENTREPRENEUR

CAT LADY

Hi there! I’m Holly Wade and I’m the brand photographer and blogger behind the creative content studio Club Crafted.

Here at Club Crafted, I’m all about finding your inner creative and trying new things. I provide content creation services, including content strategy and brand photography, for companies who want to take their content to the next level. After beginning my career in marketing, I wanted to find an outlet to share my creative projects and recipes with others and create my own space in the blogging community that I loved and followed for more than 10 years. I founded Club Crafted in 2016 as a DIY, food and lifestyle blog. Now, I’ve grown it into a full-fledged creative content studio that allows me the freedom to create something new every day, helping brands of all sizes and industries attract new customers and improve their engagement.

My passion for DIY and baking helps me create fun props for my product photography – whether it be a miniature lemonade stand or a fresh batch of cookies! Years of blogging helped me hone my photography skills so that I can do what I love every day.

In addition to running Club Crafted full time, I have contributed guest content to a variety of websites. You can see examples of my work on Carrie Colbert, Curbly, Mod Podge Rocks, Momtastic and more! You can see more examples of my DIY tutorials, recipes and creative photography on the blog and on my complete portfolio.

Have questions? Just ask! I’m always thrilled to learn about new opportunities, discuss collaborations and chat about all things content-related!

DIY Iridescent Party Hats | Club Crafted
Itty Bitty Mini Chocolate Chip Cookies | Club Crafted

Get To Know ME

Favorite food:  popcorn

Can’t Live Without:   my cats, Binx, Milo + Penny

best cookie recipe:   brown butter snickerdoodles

happy place:   1. my bed 2. Palm Springs

guilty pleasure:  the bachelor/bachelorette

fun fact:   I have a terrible sense of smell

as seen on

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WELL, I was going to post this photo and talk abou WELL, I was going to post this photo and talk about the new pins in the shop...but they SOLD OUT in 12 hours instead 😭🙏 Andrew and I are so overwhelmed with the love of the #FIPWarriors community. Thank you to anyone who's purchased a pin to support Milo's treatment! We're so close to the end now! One more batch of pins coming up soon 😽
What do you mean I have to take down my Christmas What do you mean I have to take down my Christmas decorations?! 😭 Half our neighbors already took down their Christmas lights, so I guess the only goal is to not be the LAST one with lights up. How long do you keep up your decorations?
Maybe next year I'll finally remember to do a holi Maybe next year I'll finally remember to do a holiday card before it's a week til Christmas, so we can actually send one 🤪 When we get Christmas cards, I always feel like a little kid getting mail again! Do you send a holiday card??⁠
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(Grab this DIY card holder in the blog archives! 👉)
More product is coming soon! 🎉 I'm honestly SHO More product is coming soon! 🎉 I'm honestly SHOCKED to see Milo's pins sell out so quickly. We made 50 with the expectation that we wouldn't sell very many, but I just put in an order for more inventory! 😭⁠
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This time we'll be selling black and white cat "FIP Warrior" pins to help raise money for Milo's treatment. Stay tuned - a pre-sale is coming! Pins will ship again in early January. In the meantime, there's plenty of other products available in the shop! (Visit my @etsy via the link in my bio)
NEW LAUNCH! 😸 Thank you all so much for your su NEW LAUNCH! 😸 Thank you all so much for your support of Milo while he goes through FIP treatment! I designed a new enamel pin to help us raise the funds to pay for Milo's treatment...THEN we sold almost all of the pins in just in a few hours! I'm so thankful and in shock of the generosity of our FIP community 😭⁠
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There are a few left and more on the way, so you can SHOP NOW on @etsy and here on IG!! If you want a pin and they are sold out, please tag yourself below! Visit the link in my bio to purchase 🛍⁠
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"FIP Warrior" is the name we give to cats fighting FIP and the humans who help them, bringing awareness to the disease and possible treatments. Our Warrior Milo is almost halfway through his treatment and we couldn't be more grateful to see him getting better! Every purchase from my shop helps us to pay for his expensive treatments and is so, so appreciated 🙏🏼
🍁 I can't beLEAF it's been a whole month since 🍁 I can't beLEAF it's been a whole month since my last post (oops!) but I had to fit in my one obligatory fall photo before I dive straight into Christmas! If you caught my Stories recently, you may have already seen why I've been so absent...⁠
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Last month, our sweet Milo was diagnosed with a disease called feline infectious peritonitis (FIP). It's very serious and has required our full attention to give him daily injections that should help him recover. The treatment is 84+ days long and has taken a huge emotional toll on us. You can learn more about Milo's FIP story in my profile Highlights!⁠
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Long story short: I've been too emotionally drained from Milo's treatment, my regular work and the crazy world around us to even think about social media 😣 I truly don't know how you fellow creators do it! Hopefully the cheerfulness of Christmastime gives me the urge to create again! (📸 cookies made for a project with @spectrumorganic)
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