Nice to Meet You, I'm Holly
MAKER
PHOTOGRAPHER
ENTREPRENEUR
CAT LADY
Hi there! I’m Holly Wade and I’m the photographer, blogger and influencer behind the creative content studio Club Crafted.
Here at Club Crafted, I’m all about finding your inner creative and trying new things. I provide content creation services, including content strategy, styling and photography, for brands who want to take their content strategy to the next level. After beginning my career in marketing, I wanted to find an outlet to share my creative projects and recipes with others and create my own space in the blogging community that I loved and followed for more than 10 years. I founded Club Crafted in 2016 as a DIY, food and lifestyle blog. Now, I’ve grown it into a full-fledged creative content studio that allows me the freedom to create something new every day.
In addition to running Club Crafted full time, I have contributed guest content to a variety of websites. You can see examples of my work on Carrie Colbert, Curbly, Mod Podge Rocks, Momtastic and more! You can see more examples of my DIY tutorials, recipes and creative photography on the blog and on my complete portfolio.
Have questions? Just ask! I’m always thrilled to learn about new opportunities, discuss collaborations and chat about all things content-related!


Get To Know ME
Favorite food: popcorn
Can’t Live Without: my two cats, Oliver + Penny
best cookie recipe: brown butter snickerdoodles
happy place: 1. my bed 2. Palm Springs
guilty pleasure: the bachelor/bachelorette
fun fact: I have a terrible sense of smell
as seen on
